
YCP Auctus Consumer Research Experts in Chennai

India presents immense business potential and diverse industries, with remarkable technological advancements. As one of the powerhouse cities, Chennai stands out, making the expertise of a Consumer Research firm essential for smoothly entering and navigating this dynamic landscape.
YCP Auctus is recognized as a top-tier Consumer Research firm in India, especially proficient for Chennai. Possessing deep market understanding and operational know-how, YCP Auctus provides unparalleled hands-on support and guidance for clients seeking growth in this vibrant market.
Partner with YCP Auctus for your Consumer Research-related business needs in India, particularly for Chennai. We deliver strategic insights and skilled expertise to help you overcome business challenges and seize growth opportunities effectively.

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Navigate and Succeed: Chennai Consumer Research at Your Service
India is a country blooming with business opportunities, and its diverse range of industries and technology is setting new global standards. Chennai stands as an evolving metropolis where traditional sectors meet modern innovation, making it an ideal landscape for business expansion.
Consumer research provides critical insights that help businesses understand market dynamics, consumer behavior, and emerging trends. In Chennai, focusing on these analytics can aid in smarter decisions, better product-matching, and optimal marketing strategies.
Partner with YCP Auctus, the premier provider of consumer research services in India. Our deep understanding of Chennai ensures your business thrives amidst competition by leveraging data and market intelligence precisely for your goals.
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Dominate Chennai Through Consumer Research
Rising Urban Population Drives the Urgent Need for Consumer Research in India
- India's urban population is projected to exceed 600 million by 2031. This will alter market dynamics significantly, heightening the necessity for accurate consumer insights.
- Analyzing urban consumer behavior is crucial for creating targeted products. Companies engaging with evolving consumer trends will better navigate market expansions and purchases.
Diverse Market Demographics Demand Efficient Consumer Research
- India's diverse population, with its variety of cultural, regional, and age groups, presents unique market challenges. Accurate consumer research helps in maneuvering through this complexity.
- To address this demographic variety, consumer research aids in crafting region-specific and targeted marketing strategies, increasing overall market penetration.
Enhanced Product Innovation Through Consumer Insights
- Effective consumer research helps businesses identify growing niche markets in India, which are crucial for future expansions.
- Leveraging these insights enables innovation in product development, ensuring that new products align with consumer preferences and gaps in the market.
Improved Market Position with Comprehensive Consumer Analysis
- India’s competitive landscape requires businesses to constantly adapt; timely consumer research evaluates changing consumer preferences and demand trends, providing an advantageous position.
- Staying ahead of competition hinges on regularly updated consumer behavior mappings, facilitating strategic adjustments aligned with consumer tendencies.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"I am very satisfied with YCP Solidiance's work on competitors benchmarking analysis project in the Automotive Glass industry. The team fully understood the project background and objectives, and their output surely met our expectations. Although there were some challenges in collecting detailed information given this is a highly specialized industry, their analytical framework and logical approach made this project a great success. I also found the discussion with their local consultants very valuable. This gave me lots of useful insights to pursue the project. I would like to work with YCP Solidiance on my next project."
Senior Sales & Marketing Center Manager Automotive Glass Division
Asahi Glass Group
"YCP Solidiance’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP Solidiance truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of Solidiance's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far."
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Assessment of Electronic Chemicals and Components
Client
A leading manufacturer and exporter of electronic chemicals and components in Southeast Asia
Area
India
Expertise Scope
Industry Trends Analysis, Competitor Strategies, Data-Driven Insights
Project Summary
Our team conducted extensive research on the Indian market, analyzing industry trends, competitor strategies, and customer insights. Engaging with key stakeholders, we gathered valuable information to inform our approach. Utilizing data analytics and market intelligence tools, we generated actionable insights and recommendations for the client.
Project Development and Execution Support in India
Client
An Automotive and EV market assessment specialist in India
Area
India
Expertise Scope
Regulatory Analysis, Market Demand Insights, Competitor Strategies
Project Summary
This project involved client consultation, secondary research, expert interviews, and thorough analysis and validation. We gathered insights on the regulatory landscape, market demand, customer preferences, competitor strategies, and market access opportunities to support the client’s objectives.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
India, Spain, Austria, Germany, US, Japan
Past Experience:
SDG, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, China
Past Experience:
Japan Research Institute

Puneet Kaushik
Partner
Nationality: Indian
Region Coverage:
India, USA, Canada, Singapore, Indonesia, France, Belgium, UK, Japan, Germany
Past Experience:
Deutsche, Capco

Saurabh Mehta
Partner
Nationality: Indian
Region Coverage:
USA, India, Middle East, SE Asia
Past Experience:
Ivalua, Avon
Talk to Our Consumer Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP Solidiance
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP Solidiance
- YCP Auctus
- YCP Consus