
YCP Auctus Brand Strategy Experts in India

India, aside from its cultural richness, is also blooming with business and technological advancements, making it the perfect market to enter and thrive. With its competitiveness, the necessity for partnering with a brand strategy consulting firm is arising at the same time.
YCP Auctus deeply understands what it takes to help clients in entering, navigating, and solving business problems in India. As the premier brand strategy consulting firm in India, we specialize in providing hands-on support for brand strategy-related issues.
Partner with YCP Auctus for all your brand strategy-related needs in India. Our expert team offers unmatched knowledge and proficiency, ensuring your business thrives in this dynamic market. Let us guide you to success in India.

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Navigate and Succeed: India Brand Strategy at Your Service
India is a country blooming with business opportunity due to its diversity of industries and technological advancements. This rapidly growing landscape offers dynamic potential for firms to establish and redefine their market presence competitively.
The importance of a robust Brand Strategy cannot be overstated in this context. It helps businesses to distinguish themselves, crucially influencing consumer perception and loyalty. Effective brand strategy consulting can help harness this potential, navigating nuances specific to the diverse Indian market.
YCP Auctus stands out as the premier provider of brand strategy consulting in India. With a specialization in consulting, we can deliver tailored strategies that address your business needs, setting you on a path toward enduring growth and success in the vibrant Indian economy.
Our Industries












Dominate India Through Brand Strategy
Building a Competitive Edge Amid Rising Market Competition
- The market in India is surging with a projected growth of $800 billion by 2030, stressing the necessity for robust brand strategies to stay ahead.
- Creating a strong brand strategy is salient for capturing a larger, specific market segment by building an identity that resonates with the local consumer.
Enhancing Market Penetration with a Tailored Approach
- Digital consumer engagement in India has seen a significant uptick, with internet users rising to nearly 700 million, emphasizing tailored strategies.
- Connecting deeply with digital users through savvy brand initiatives can drastically increase market reach and brand loyalty, hence, escalating sales.
Expanding National Footprint to Capture Market Growth
- India's GDP is set to rival the world's leading economies, promising expansive growth that well-strategized brands can capitalize on.
- Casting a wider national net with consistent consumer touchpoints in emerging urban areas translates into solid market expansion opportunities.
Capitalize on Digital Revolution Brought by Government Initiatives
- The Indian government’s Digital India campaign aims to transform the country's infrastructure, creating fertile grounds for agile brands.
- Foreshadowing digital inclusion strategies and riding the digital revolution can result in unrivaled consumer engagement and prolific business expansion.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"I am extremely pleased with the work done by YCP Solidiance's team. From the very beginning, I knew that I had made the right decision in choosing YCP Solidiance to handle our Benchmarking engagement."
Managing Director
Italcementi Group
"YCP Solidiance’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP Solidiance truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of Solidiance's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far."
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
India, Spain, Austria, Germany, US, Japan
Past Experience:
SDG, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, China
Past Experience:
Japan Research Institute

Puneet Kaushik
Partner
Nationality: Indian
Region Coverage:
India, USA, Canada, Singapore, Indonesia, France, Belgium, UK, Japan, Germany
Past Experience:
Deutsche, Capco

Saurabh Mehta
Partner
Nationality: Indian
Region Coverage:
USA, India, Middle East, SE Asia
Past Experience:
Ivalua, Avon
Talk to Our Brand Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP Solidiance
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP Solidiance
- YCP Auctus
- YCP Consus